Earn $250 per machine.
Buy Lucy for only $18* per roll.
Payout
- $250 per machine — paid to the first 100 qualifying machines
- +$40 per additional aisle stocked beyond the 2-aisle minimum.
Perks
- Best wholesale price on the market — $18/roll*, direct from Lucy.
Requirements
- Stock a minimum of 2 aisles of Lucy for the full 6-month promo.
- VTM runs Lucy ads on your machine screen — mixed into your existing ad rotation, no extra work for you.
Check if your machines qualify
We'll instantly pull your machine revenue from your VTM account.
Use the email you sign in to the VTM operator software with.
Free to apply · 60 seconds · No commitment
How it works
Four steps from apply to paid.
The deal
A 6-month promo. You stock at least 2 aisles of Lucy per machine, VTM runs Lucy ads on-screen, you get a $250 activation per approved machine and +$40 per additional aisle and reorder direct at $18/roll*.
- 6-month promo window. Dedicate a minimum of 2 aisles per approved machine to Lucy nicotine pouches for the full duration.
- Keep those aisles stocked the whole 6 months so customers can buy Lucy whenever they walk up.
- Stock more than 2 aisles? Earn an extra $40 bonus per additional aisle of Lucy per machine.
- VTM runs Lucy advertising on the machine screen — mixed into your existing ad rotation.
- Reorder Lucy direct from Lucy at $18/roll* wholesale — the best price on the market.
- Share basic sell-through data through your VTM account so we can track campaign performance.
- Tell us early if an approved machine goes offline or changes location.
The only truly differentiated nicotine pouch.
Fastest-growing US pouch brand per Nielsen. Independent, American-owned, and proudly manufactured in the US.
Who qualifies for the activation
To unlock the per-machine activation, operators must apply using the form. Submissions are checked automatically against your VTM account.
- Revenue threshold$300/mo avg
Each machine must average at least $300/month in top-line revenue over the last 3 months.
- Track record3 months active
Machines must have at least 3 months of continuous sales activity reported through your VTM account.
- Machine cap5 machines max
Pick your top-performing locations. We'll show you which of your machines qualify after you enter your account email.
Every machine needs a complete VTM profile
Our team reviews the live profile of each machine before approval — if any of the items below are missing in your VTM dashboard, that machine cannot be approved.
- Location name — The venue or business the machine lives in.
- Full street address — Address, city, state, and ZIP.
- Machine photos — At least one clear photo of the unit on location. Photos must be uploaded from the VTM mobile app — the web dashboard can't add machine photos.
Submit your application
Tell us who you are
Use the email you sign in to your VTM operator software with — that's how we match you to your machines.
Must match the email on your VTM operator software account.
FAQ
Get One!
The best price on the market for VTM operators. Pick any of the six best-selling Pacha Mama flavors and get one free.
Brought to you by Charlie's Holdings · BOGO valid for up to 30 units. Restrictions apply.
Applying for the Lucy activation also gets you on the VTM Network list — qualified or not.