$250 per machine.
$18 per roll.
Wholesale, direct.
Qualifying VTM operators earn a $250 activation bonus per machine for stocking a minimum of 2 aisles of Lucy for the full 6-month promo — plus +$40 per additional aisle and the best wholesale price on the market at just $18/roll, direct from Lucy.
Check if your machines qualify
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Free to apply · 60 seconds · No commitment
Limited to the first 100 machines. Once the cap fills, the $250 activation closes — apply now to lock your spot.
How it works
Four steps from apply to paid.
What's in it for you
Two stacked perks for VTM operators who join the Lucy promo.
Per-machine activation
A flat $250 paid out per approved machine for stocking a minimum of 2 aisles of Lucy for the full 6-month promo. Take it as VTM store credit or as software subscription credit — your call.
- Minimum 2 aisles of Lucy per machine for the full 6 months
- +$40 bonus per additional aisle stocked beyond the 2-aisle minimum
- Paid out over 6 months: $150 up front, then $50 at month 3 and $50 at month 6
- Up to 5 machines per operator
- First payment after the partner agreement is signed
Wholesale direct from Lucy
The best wholesale pricing on the market — exclusive to the VTM network. Reorder anytime, in any quantity, direct from Lucy.
wholesale.lucy.co/vtmOpen to anyone in the VTM network — promo approval not required to buy.
The deal
A 6-month promo. You stock at least 2 aisles of Lucy per machine, VTM runs Lucy ads on-screen, you get $250 per approved machine (plus +$40 per additional aisle) and reorder direct at $18/roll.
- 6-month promo window. Dedicate a minimum of 2 aisles per approved machine to Lucy nicotine pouches for the full duration.
- Keep those aisles stocked the whole 6 months so customers can buy Lucy whenever they walk up.
- Stock more than 2 aisles? Earn an extra $40 bonus per additional aisle of Lucy per machine.
- VTM runs Lucy advertising on the machine screen — mixed into your existing ad rotation.
- Reorder Lucy direct from Lucy at $18/roll wholesale — the best price on the market.
- Share basic sell-through data through your VTM account so we can track campaign performance.
- Tell us early if an approved machine goes offline or changes location.
The only truly differentiated nicotine pouch.
Fastest-growing US pouch brand per Nielsen. Independent, American-owned, and proudly manufactured in the US.
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Who qualifies for the $250
To unlock the $250 per-machine activation, operators must apply using the form below. Submissions are checked automatically against your VTM account.
Each machine you submit must average at least $300/month in top-line revenue over the last 3 months.
Machines must have at least 3 months of continuous sales activity reported through your VTM account.
Pick your top-performing locations. We'll show you which of your machines qualify after you enter your account email.
Each submitted machine needs a complete profile
Our team reviews the live profile of every machine you submit. Incomplete listings can't be approved — log into your VTM account and make sure every machine has:
- Location name
The venue or business the machine lives in.
- Full street address
Address, city, state, and ZIP — for the placement record.
- Machine photos
At least one clear photo of the unit on location.
Already in your VTM dashboard? You're set. Missing something? Add it before applying — it takes a couple of minutes.
Submit your application
Tell us who you are
Use the email tied to your VTM operator account.
FAQ
The Lucy perk is one of many.
The VTM Network is a growing rewards program built exclusively for operators. Lucy is just one of the perks available — applying gets you on the list so you don't miss what's next.
Applying gets you on the VTM Network list — qualified or not.